Better Known As


is a transdisciplinary collective.


Our individual disciplines capture products, objects, jewelry, graphics, textile and photography.


Together we design and produce objects, sets and (digital) (re)presentations.


At ALCOVA, during Salone del Mobile Milano 2018, our collective presented ‘READY, SET, GO!’ a constantly changing exhibition that resembled a photo studio. Equipped with objects, props and elements associated with set-design we publicly performed the elaborative work behind the glossy images you daily see.


READY, SET, GO! was an announcement and a representation of all aspects of set design production. Very often the process is a dimension of denial and mystery. Through various, daily changing, artistic environments ‘Better Known As’ intended to offer an insight into there work methodology. Each member of the group stepped into various roles from set-dresser, light assistant, retoucher, prop-maker to image producer. As final step the work produced on site was instantly uploaded online.


press kit →


instagram → 
facebook → 


We work for a growing amount of national and international clients, including Le Monde d’Hermes, the Dutch Royal Collections, Unfair Amsterdam, L’ Officiel FR and Chamber NYC.


See our portfolio →



Thomas BallouheyBoris de Beijer, Fabian BredtKoos Breen,
Reijnald Kolthof, Anne Kranenborg, Adrianus Kundert,
Lonneke van der Palen


In 2017 the collective presented for the first time during the Salone del Mobile under the name ‘Also Known As’.


Do you want to work with us?
Please contact us:



Website by
Vera van de Seyp


Supported by
Creative Industries Fund NL